The definition of family has changed. HR benefit leaders have traditionally centered employee benefit packages around families with kids under 18. However, research shows that only 35% of the workforce meets that definition. By contrast, 70% of U.S. households own at least one pet and by 2030 that figure is expected to grow an additional 14%.
The ubiquitous nature of pet ownership has evolved the definition of family, but most employee benefits packages have not caught up. This antiquated view can leave many employees feeling unseen by HR teams, making them vulnerable to turnover or decreased engagement.
HR leaders can make a significant impact on employee engagement, retention, and productivity by making small but meaningful changes to their benefits strategy to support and celebrate pet families.
A recent survey of full-time employees in the US uncovered important correlations between the presence of pet benefits and the creation of a positive employee experience.
Employers have an opportunity to expand and innovate their family benefit strategies to better support all types of families. A greater investment in pet-related benefits has a direct and powerful impact on employee engagement and retention, while also creating an inclusive employee experience .
Download the survey report and learn how:
- Investing in pet benefits can meaningfully increase employee retention
- Supporting pet parents can improve feelings of belonging and feelings of emotional wellbeing
- Pet ownership can impact employee stress and workplace engagement